Privacy Policy


This is a privacy notice for Prestige Car Hire, a trading name of Performance Car hire.

Prestige Car Hire takes the protection of personal data very seriously.    As a result we have put in place many measures to ensure that any personal data we obtain from you is processed and maintained in accordance of the General Data Protection Regulation 2016 (GDPR).  This statement provides you with details of the type of information we may hold about you, how we obtain and use the information and how we protect your privacy.

We may amend this policy from time to time.  If any amendments are made then the updated notice will be published on our website.  The privacy policy was last updated on 11.06.2018.

Security of Personal Data

Security of personal data is our priority, we protect this information by maintaining physical, electronic and procedural safeguards that meet or exceed applicable law.

We train our employees in the handling of personal information.  When we use other companies to provide services to us, we also require them to protect the confidentiality of the personal information that they receive to a similar or increased level.

Collecting Personal Data

The personal data that we will collect will be, but not limited to, name, address, email address, date of birth, drivers licence number and expiration date, your credit card details, passport, proof of address information.

Photographs of your driving licence or proof of address through camera features available on some of our mobile applications.

Vehicle operation and Location data

Our vehicles are equipped with a vehicle telematics system.  Some or all Telematics systems functionality may or may not be active during rental periods.   Telematics systems may provide us with use of disclosure of or access (1) location information (2) crash notification and related crash data and (3) operational condition, mileage, diagnostic and performance reporting of vehicles as permitted by law.

How we use your information

We may use the personal data we hold about you in the following ways:

We will use your data to better understand how our prospective customers make decisions about the services we offer (i.e. we are not making direct decisions about you). This uses known and observed information about you to try and categorise prospective customers (profiling). This will be from our knowledge of you as a customer with us and from your use of our website/services. We do not share that detailed information with any third parties outside our group of companies.

Sharing your information

We may disclose your personal information to any of our staff, third parties involved in providing products or services to us, or to service providers who perform services on our behalf where it is reasonable to do so.  (If consent is necessary to facilitate this sharing we will ensure it is obtained prior to processing). 

These include:-

We may be legally obliged to disclose your personal information to the extent that we are required to by law in connection with any ongoing prospective legal proceedings in order to establish, exercise or defend our legal rights (including providing information to others for the purpose of fraud prevention and reducing risk). 

We may also disclose your personal information:

International Transfer

We may transfer your personal data to destinations outside the European Economic Area (“EEA”). Where we transfer your personal data outside of the EEA, we will ensure that it is treated securely, and in accordance with this privacy notice and the Legislation. We only transfer data to countries deemed as having adequate protection by the European Commission.   

Your rights

Subject Access Request

You may instruct us to provide you with any personal information we hold about you, via a ‘Subject Access Request’.  Upon receipt of such request we will, after confirming identity, provide all relevant data we may hold to you in the most practical format unless otherwise stipulated and reasonably possible within 30 days.  We will not charge you to do so, however we may charge you for duplicate copies should this be part of your request.

Right of Rectification

Individuals are entitled to have their personal data rectified if inaccurate or incomplete and we will respond to a rectification request within one month if not deemed complex. We will also inform related third parties where possible if the personal data was disclosed to them.

Right of Erasure

You have ‘The right to be forgotten’ or ‘right to erasure’ if there is no compelling reason for possession and continued processing. Specific circumstances stated by the Information Commissioner Office includes:

Where the personal data is no longer necessary in relation to the purpose for which it was originally collected/processed.

The personal data has to be erased in order to comply with a legal obligation    

Right of Portability

You have the right to ask us to transfer your data that you have provided in a structured, commonly used and machine – readable format and also have the right to transmit data to another controller.  

Right to withdraw consent

You have the right to ask us to not process your data for marketing purposes.

Right to lodge a complaint

If you feel we have not dealt with your request satisfactory you do have the ultimate recourse to refer your complaint to the ICO (Information Commissioner Officer).  You can find out more details by visiting


Where you have provided consent, we may share personal data that you provide to us within our Group of Companies. They and we may contact you (by mail, e-mail, telephone, text, or other agreed means) in order to tell you about products, services or offers that we believe will be of interest to you, or to provide you with commercial updates.

Opting out of Marketing.

We want to make it easy for you to make your own choices as to what information you receive from us and how we contact you. Therefore, whether you are an existing, former or prospective client we will always remind you of your right to opt out of future marketing related communications each time we send such correspondence to you. You can elect not to receive any marketing related communications from us at all, or request that you only receive certain types of communication.


Wherever possible, your personal data will not be obtained, held, used or disclosed unless you have given consent. We understand that “consent” means you have been fully informed of the intended processing of your personal data and have signified your acceptance.

How long we keep your data

Your data will not be retained for no longer than is necessary, and will be managed in accordance with our data retention policy. In most cases the retention period will be for a period of six (6) years following the expiry of the hire agreement, or closure of claim, unless we are required to retain the data for a longer period due to business, legal or regulatory requirements. 


What are Cookies?

Please click here to view our cookie policy.

ICO registration

We are registered as a data controller with the information Commissioner Office (ICO and our registration numbers are: – Z8993067.

Data Protection Queries

For any Data Protection queries please email our Compliance team will respond accordingly.